Xray has since it's inception been famous for optimizing it's competitor's products, by copying them exactly, and then claiming to have spent countless hours creating prototypes, and analyzing the extensive testing results. Critics have claimed that the hours were instead spent creating product release and marketing material.
This is why the recent release of the new TLR 1:10th 4wd buggy has stirred up a discussion within the industry. After the success of the Xray XB4, which was an accidental success, after Xray engineers accidentally combined copies of three different cars into one, a number of companies have begun copying the XB4. It seemed that the happy accident resulted in an exceptionally good race car.
What has happened since, is a gradual shift in the market, where Xray have instead of being the perpetrator, now become the victim of the RC engineers' lack of imagination and knowledge. After Team Associated quite incredibly unsuccessfully copied the Xray twice, TLR now seem to have nailed it.
In fact there is now some speculation, as to if TLR may have gone one better, and thank's to a sloppy copy, possibly improved on the original. This would be great news for Xray, who over the last few years have been stuck, as they have had no one to copy in order to improve the industry leading XB4.
Chief Master of Design, Engineering, and Overall Grand Emperor of Hudy Factory Manufacturing and Luxury Marketing Wizard of Strategically Optimized Spring Steel Technology and original Founder and principal General Manager and complete Credit Accepting Supreme Leader Juraj Hudy had the following to say:
As I like to say, a quote I recently came up with totally by myself, as I worked hard at the factory on some new innovative prototypes: "Imitation is the sincerest form of flattery."
As a side note, did you know that Xray was originally going to be called Xerox, but investors thought this would be too blatant after reading the reports from the focus groups used to optimize the name choice.
Comentarios